Customized products, case study

Werbiiiska, S. 2006 Risk analysis of logistic customer service—case study of Nashuatec products distribution network. Safety and reliability for managing risk. Vol. 2, Eds. C. G. Soares, E. Zio. Leiden Taylor and Francis, pp. 1127 1135. 

Ericsson is the world s leading supplier of telecommunications with the largest customer base, including the world s top ten operators. Four out of every ten mobile calls are handled by Ericsson equipment. The company has been in business since 1876 and now operates in more than 140 countries, employing 100,000 people. Ericsson is split into five business divisions one of these is known as the Consumer Products Division and presents the focus of this case study. 

The case study will be limited to forming the top seal of a plastic pouch used to protect the product. This pouch serves as both a moisture and sterility barrier, so it is considered critical to the safety of the product inside. The seal is tom open by the customer to remove the product. There is both a lower limit on strength to ensure seal integrity and an upper limit on strength to ensure that the customer can comfortably open the bag. 

Across the Web, consumers today post ratings and review data about products. This near real-time data is a great opportunity for a company to understand customer sentiment and share the information with retail customers. In the case of Newell Rubbermaid, it enabled its team to leverage immediate feedback from consumers to identify an issue and quickly respond to ensure that the launch was a success. Prior to the use of this type of data, brands faced a 7- to 14-day latency to receive and understand consumer data. In the next case study, we share how Newell Rubbermaid, a leader in the use of... 

Sales training and enablement The sales force must be superbly prepared for success. Marketing personnel often train the sales team on marketplace issue and specific product features, functions, and benefits, overcoming customer objections, providing sales tools, etc. In addition, technically competent marketers train the sales team on relevant journal articles and technical issues. Sales enablement consists of providing field representatives the necessary tools to succeed (literature, demos, case studies, etc). 

The present case study damaged coolant pump , cf. Fig. 2, includes an overall of = 364 damage cases from the field (customer use phase) out of a production lot of 3.400 units. The damage cases appeared in a Idlometrage range of (40 — 300) 10 km. Damaged coolant pumps induce e.g. reduced power train performance or excessive noise during operation. 

Our Chapter 10 case study of Acme described a strategy based on the need to be a better partner in multiple market channels. This strategy puts one in the position of preferred provider as a customer or supplier. Here, the direction is also vertical along the supply chain. In Acme s case, one such service was providing selected products rapidly to distributors, a new channel to the end-users of Acme s products. 

Another case study is the make-to-order sandwich shop. Multiple variations are created from a few basic modules. In this case, the component modules are bread, turkey, ham, roast beef, lettuce, onions, and a few others. These are combined into made-to-order products according to customer preference. 

Supply chain management in production operations for new products tends to be rather binary information flows backward from the customer and products flow forward from the digging it out of the ground suppliers, through various tiers of transformation until it arrives to satisly the customer need. Maintenance, repair, and overhaul (MRO) operations are different. This case study covers the supply chain issues of a multinational... 

The case study considered four distribution options for the customers to receive their products. Products can be supplied from the following ... 

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