Competing through logistics

The greatest opportunities for meeting demand in the marketplace with a maximum of dependahUity and a minimum of inventory come from implementing such integration across the supply chain. A focal firm carmot become world class by itself  

Write a brief (200 words) appraisal of material and information flow in the supply network affecting one of the major products in the response you gave in Activity 1.1. Perhaps the current situation is different from the above ideals  

Key issues How do products win orders in the marketplace How does logistics contribute to competitive advantage  

A product is actually a combination of the physical product (for example, a 200g pack of Camembert cheese) and its accompanying service (for example, how it is merchandised in the store - easy to find, availability, attractive presentation. 

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Competing through logistics competitive criteria in the marketplace. 

Harrison, A. and Hoek, R.V. ZOOS. Logistics Management and Strategy Competing through the Supply Chain, Prentice Hall London. 

Logistics management and strategy competing through the supply chain / Alan Harrison, Remko van Hoek.— 3rd ed. p. cm. 

Since we launched this textbook in 2001, it has become a European hest-seller - and is popular in Australia, Singapore and South Africa. It has also been launched in Japan, Brazil, China and the Ukraine. The third edition retains the clarity and up-to-date content which have become hallmarks of the previous editions. This edition continues to provide further new and updated cases to illustrate developments in the subject. This time, chapters 6, 7 and 10 have been largely reconstructed, but you will also find many improvements to other chapters resulting from our research and our work with industrial partners. To formalise the connection between logistics and the supply chain, we have added the subtitle Competing through the supply chain. ... 

Key competences of a PD team are integrated PD, marketing and logistics management. It is expected that deep knowledge of specific components is managed by key suppliers. On the one hand, inside the complex team it is necessary to preserve smooth communication through inclusion of multiple functions. On the other hand it is necessary to spht small independent tasks and execute them in smaller teams. It would be simply inefficient to involve all external team members in every decision. 

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