Who You Need for Success

So who do you need for lead generation success It varies, based on your company size and how Icirge your marketing team is. And in fact, you may already have many of these people employed already. But for the sake of being thorough, I am going to talk about all of the different potential hires you 

But why do you need to hire additional headcount Well, you need not only expertise in different areas of marketing, but also more bodies to monitor results and fine-tune tactics as you decide to run more lead generation campaigns. It s simple math. And many of the lead generation strategies that I outline in this book require a specific skillset that not every meirketer has. 

You might not find people out-of-the-box with all of these skillsets. Disciplines such as content marketing or marketing automation are fairly new, so be prepared to look for those with potential and be open to training them. 

If you decide to make only one additional hire, this should be the one, cis the marketing progreims manager typically runs many of your lead generation programs and is measured on program success. 

Here is an excimple of the required skills or experience you might want to look for in your meirketing programs manager  

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