The Significance of Product Development and SC Coordination

Lainez-Aguirre and L. Puigjaner, Advances in Integrated and Sustainable Supply Chain Planning, DOI 10.1007/978-3-319-10220-7 3 

3 Synchronizing Supply Chain and Product Development Decisions 

Planning of new product development activities has been an active research topic in recent decades. Schmidt and Grossmann (1996) address the optimal scheduling of testing tasks in the new product development process. Although they do not take into account the interaction with production capacity in their model, Maravelias and 

Additionally, as indicated by Varma et al. (2007) there is a need to model financial planning decisions, R D resource allocation, as well as capacity expansion decisions within an integrated model, so that capital and capacity allocation can be performed simultaneously with R D projects selection and prioritization in order to enhance value generation. Certainly, R D decisions necessarily impact the design and the regular activities of the entire SC. Thus, such operational impact should be considered and assessed at the time R D and SC decisions are taken. 

---