Technology opportunity assessment

To prepare a technology opportunity assessment, we need to consider ... 

In technology opportunity assessment, product is the king P of the four P s. Technology is used as a weapon to differentiate your product from other offerings, and it can be critical to have distinguishing features that customers will pay for. 

A key element of any technology opportunity assessment is the description of the technology. In doing so you need to cover the following elements ... 

Describing your gizmo is the easiest part of the technology opportunity assess-... 

To this point, tlie technology opportunity assessment has been an exercise in exactly that, assessment. The final section of the TOA discusses the most promising options going forward, and it should contain the following information ... 

Despite thorough research, technology opportunity assessment may come back with an inconclusive assessment. In those cases, the technology may not quite be ripe or the markets may not yet be sufficiently developed. In cases such as this, it may be useful to shop the TOA around to potential investors, academics, and potential customers, not with the idea of getting an investment, but with the objective of getting feedback on how to reshape the idea so that it is more obviously promising. 

Consider a technology opportunity that might lead to a new business. Assemble a full technology opportunity assessment from previously written pieces. Write an appropriate executive summary, and prepare a 10-minute presentation on the idea for presentation to an group of potential investors. Make the presentation. 

Make a list of websites helpful to technology opportunity assessment. Start with the Kauffmann foundation s website www.entreworld.org. 

Additionally, the EPA pubhshes a newsletter entitled Pollution Prevention News that contains information including EPA news, technologies, program updates, and case studies. The EPA s Risk Reduction Engineering Laboratoiy and the Center for Environmental Research Information has pubhshed several guidance documents, developed in cooperation with the California Department of Health Services. The manuals supplement generic waste reduction information presented in the EPA s Waste Minimization Opportunity Assessment Manual (Ref. 9). 

U.S. Congress, Office of Technology Assessment. New Structural Materials Technologies Opportunities for the Use of Advanced Ceramics and Composites—A Technical Memorandum (OTA-TM-E-32). Washington, D.C. U.S. Government Printing Office, 1986. 

Pollution Prevention Opportunities Assessment Control Technologies Assessment... 

In assessing technology opportunities, it is important to understand what the opportunity is, whether it represents a sustainable competitive advantage, the market for the opportunity, a preliminary financial analysis, and a discussion of personnel who are key to exploiting the opportunity. 

The purpose of the TOA is to help you to decide what to do with the technology opportunity at hand. Here you make a list of one or several options that appear to be most promising and evaluate your current assessment of likely success for those options. Typical options include the following ... 

The federal government can and should play a major role in this field. The committee therefore recommends that a detailed assessment be made of scientific and technological opportunities and routes to their realization in the area of electrochemical surface processing. 

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