Subject line

Please provide your comments about this book, Wells et al., Pharmacotherapy Handbook, seventh edition, to its Authors and Publisher by writing to pharmacotherapy mcgraw-hill.com. Please indicate the author and title of this handbook in the subject line of your e-mail. 

As the 21st century progresses, the bulk of e-mails will be meaningless. Already, many subject lines convey no meaning at all in order to avoid and trick spam filters that are designed to eliminate traditional spam. Thus, crazy, unpredictable subject lines like visual, rhododendron, purveyor, noodle are becoming common, although I wonder how many people really open these mails. If you do open them, the mails get even harder to decipher, and we see ... 

Here s a subject line I got today, and the product the e-mail sells ... 

I leave you with a spam I received with the subject line Supply of Cow Medicine. I wonder how many people are interested in investing in cow medicine from the Ivory Coast ... 

This is a brief phrase telling the main idea of the letter. It is optional—many business letters do not include this line. It usually comes before the salutation, but it can also come after the salutation. Often the subject is preceded by re (an abbreviation for regarding) and is sometimes underlined or boldfaced for emphasis. If you use a subject line, make sure it tells your reader quickly and effectively what the letter is about. The following are some examples. 

Like memos, e-mail messages begin with a header that includes a to, from, date, and subject line. In many ways, e-mail messages are electronic memos. Keep the following tips in mind when you write e-mail messages at work. 

As with other forms of writing, one of your main jobs in writing e-mails should be to make your reader s job as easy as you can. Think about your own e-mail inbox and how you feel when you go through the messages you receive. If you re like most people, you use the subject line to help you decide whether you ll even open an e-mail message. The subject line should tell your reader what your message is about. Here are some tips to make your subject lines effective. 

I Don t send a message with an empty subject line. 

I Write a meaningful subject line—one that describes the content of your message. 

I When replying back and forth, it s helpful to change the subject line or start a new e-mail message with a new subject line when you change the topic. 

Begin with the name of the writer of the message, followed by a title taken from the subject line (if given), type of communication and its recipient, and date of the message. 

Please tell the authors and publisher what you think of this book by sending your comments to pharmacotherapy mcgraw-hill.com. Please put the author and title of the book in subject line. 

The Subject line should provide a brief subject title that tells the client what the memo is about. A few words that clearly and accurately reflect the overall message should be carefully chosen. 

St. Louis, MO 63167 Fax 314-694-2014 E-mciil monsanto ssihiiingsolutions.com Internet site with job bank www.monsanto.com employs research chemists in Pharma Sector Discovery jobs in St. Louis and Chicago Pharma process chemists in the Growth Sector work in Los Angeles asks for scannable resumes by surface or electronic mail. Send documents to monsanto aon-hros.com, with ad code in subject line or mail to Monsanto—(od code), P.O. Box 1262, Findlay, OH 45840... 

For this thirteenth international workshop on Qnantum Systems in Chemistry and Physics (QSCP-XIII), the second to take place ont of Europe, Prof Piotr Piecuch has asked me to present an illnstrated overview of the origins and development of these now established yearly meetings. The presentation will necessarily be linked to my own personal memories, and no donbt that another member of our committee might have put the stress on different aspects of the stoiy. However it may help the historians to see how processes in the scientific world may develop also along subjective lines. In order to make the presentation less tedious I have used a variety of pictures as well as historical or philosophical anecdotes or insights. 

Short memos are yet another way of conveying information in a brief way to interested indmd-uals. Generally, short memos ate under two p in lei th. A general format for a short memo follows. The header of the memo contains information such as the date, who the memo is from, to whom it is beii sent, and a subject line. This is followed by the main body of the memo. 

O o-info-request kaktus.kemi.aau.dk (with subscribe in subject line) o-info kaktus.kemi.aau.dk... 

VSfe always talk about what to test in your email marketing campaigns, but what are the outcomes At Marketo, weVe run 100s of email tests to discover what resonatEs well with our target audience. Yfy have tested subject lines, messaging, personalization, from lines, and the list goes on and on. So, what have we found to be the most effective ... 

To conduct this test, your email marketing solutian must have the capability to insert personalized token information and/or merge field capability Version A was sent from a human being (the lead s owner) version B was sent from a general marketing alias the subject lines were identical... 

Use pre- ow testing to determine follow-np emails You most likely created a variety of invite emails to send out before the show. Pay attention to what sort of subject lines worked and what tone in your copy resonated with attendees. 

Your email subject line is what drives open rates, so this is one of the most important aspects of good email design. Feel free to play around with your subject lines a bit You can be playful, humorous, mysterious, and intriguing. But make sure your subject line is clear and concise. The worst mistake an email marketer can make is to send out a subject line he thinks is clever, but is lost on everyone who opens it. So be creative, but also be clear. You can always A/B test your subject lines to see what works best (more on A/B testing in Chapter 19). 

Here are some approaches to email subject lines that I have seen work very well ... 

Ask a question Create a subject line that includes a question. This type of subject line often compels your readers to open the email. It also forces your reader to pause and consider the answer to this question. 

Make a list People love lists in blogs and content pieces, so why not try a list subject line in your emails Top 3, 5 tips, and so on do wonders for your open rates. 

Surprise your readers Use a subject line that surprises your readers and makes them stop in their tracks. Recently, I got an email from one of my favorite sites, Copyblogger, with the heading Why I Hate Copyblogger. Of course, this piqued my attention cmd made me open the email. 

Offer a discount Tons of discount emails hit my inbox, and I find that a deal is always likely to make me click. Start your subject line with 5% off, or Free Sample, and you have someone s attention instantly. 

Personalization With all of this talk about relevance, why not create a subject line that is personalized and speaks directly to the lead If you are using marketing automation, you can create a personalized token, and you can trigger emails based off of behaviors. So if a person makes a purchcise, send her an email saying, Thanks for buying X, we know you will love X ... 

Mcirketers typically use a few standcird testing types to test their ceimpaigns. Note that you can pretty much test any aspect of a ceimpaign from channel used, to copy created, to subject line, time of day sent, and more. So get creative with what you cire trying to find out. The more you know, the more you grow ... 

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