Step 1 Diagnose current approach to market segmentation

1 Step 1 Diagnose current approach to market segmentation 

Current approaches to segmentation may drive elements of logistics strategy to a limited extent, or they may have no relevance in logistics terms. Segmentation in the CleanCo case (Case study 2.3 above) was based on national accounts and field sales, that is, by accoimt size. This was in line with the way that sales and 

Inventory/availability Physical and accounting correspondence number of orders with mistakes divided by the total number of orders in the warehouse in the same period of time Stock turnover quantity delivered or shipped divided by the average stock in the warehouse in the same period of time Stockout number of orders out of stock divided by the total number of orders placed in the same period of time. 

Flexibility Flexibility, number of special/urgent/unexpected orders confirmed to the customer divided by the total number of special/urgent/unexpected orders required by the customer multiplied by 100 in the same period of time 

Service care Punctuality, number of orders delivered on time divided by the total number of orders delivered multiplied by 100 in the same period of time Regularity number of orders delivered with a At of delay/advance divided by the total number of orders delivered multiplied by 100 in the same period of time Completeness number of full orders delivered divided by the total number of orders delivered multiplied by 100 in the same period of time Correctness number of orders with mistakes dispatched divided by the total number of orders dispatched multiplied by 100 in the same period of time, or Number of codes/articies sent back divided by the total number of codes/articles sent multiplied by 100 in the same period of time Harmfulness number of damaged orders dispatched in a period divided by the total number of orders dispatched in the same period multiplied by 1 00 Delay number of days of delay (or number of days of delay divided by the number of days promised) multiplied by 100 

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