Sensory consumer journey case study

Testing consumer insight using mobile devices a case study of a sensory consumer journey conducted with the help of mobile research... 

Since, especially for consumer journeys, it is important to measure product liking at the right place and time, we have chosen the consumer journey of a body care product as case study because it nicely offers the opportunity to assess the strengths and weaknesses of mobile sensory research. 

The previously presented and discussed case study of a consumer journey conducted with the help of mobile research was not only carried out to better understand consumer journeys of a sensorial perceivable product, but also to gather insights on the methodology of mobile research. In the course of the survey we as researchers, but also our respondeuts, gained experiences that were positive but also, to some degree, negative the recruitment of the respondents proved to be more challenging because we did not only need to consider the standard recruitment ... 

---