Sensory consumer journey

Testing consumer insight using mobile devices a case study of a sensory consumer journey conducted with the help of mobile research... 

So, taking all this discussed information into consideration, how would then a sensory consumer journey look ... 

Based on Fig. 21.1, we decided to quantitatively assess the sensory consumer journey at seven different touch points ... 

Mean scores-overall liking 1 = do not like it at all 9 = like it very much Figure 21 Overall lildng across the sensory consumer journey of two hair wax samples. 

Since, especially for consumer journeys, it is important to measure product liking at the right place and time, we have chosen the consumer journey of a body care product as case study because it nicely offers the opportunity to assess the strengths and weaknesses of mobile sensory research. 

A consumer journey that focuses on the perception and evaluation of sensorial attributes... 

To sum up, the benefit of the Consumer Journey approach is given by the phase specificity of the importance of consistency lildng in early phases, and of odour liking in early phases for Smart Look but in late phases for Spiked Up. Therefore, the product optimizations cannot only be derived for specific sensorial dimensions in... 

The previously presented and discussed case study of a consumer journey conducted with the help of mobile research was not only carried out to better understand consumer journeys of a sensorial perceivable product, but also to gather insights on the methodology of mobile research. In the course of the survey we as researchers, but also our respondeuts, gained experiences that were positive but also, to some degree, negative the recruitment of the respondents proved to be more challenging because we did not only need to consider the standard recruitment ... 

A journey assessment is especially relevant for products that are consumed over a longer period of time and for which a change of their sensorial characteristics occurs and assessments (answering a short questionnaire) that need to be done not only at different points of time but also at different locations. Since mobile research offers the... 

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