Risk communication, goal

Points to Consider Tliere is no such entity as tlie public instead, there are many publics, each with its own interests, needs, concerns, priorities, preferences, and organizations. Different risk communication goals, audiences, and media require different risk communication sbategies. 

A basic tenet of risk communication is that people have a right to participate in decisions that affect their lives. The goal of risk communication should be to inform the community about the risks and potential health effects of your activities and to involve the public in developing solutions to any related problems. 

Point to Consider The goal in risk communication in a democracy should be to produce an informed public Uiat is involved, interested, reasonable, Uioughlful, solution-oriented, and collaborative. It should not be to diffuse public concerns or replace action. 

Effective environmental management and decision making. Discuss how scientists and decision makers can best develop risk assessment, risk management and risk communication systems to achieve environmental goals. Use the POPs treaty and Chinese obligations under the treaty as an example for which effective management systems can be developed. 

Risk communication is the exchange of information and opinions concerning risk and risk-related factors among risk assessors, risk managers, consumers and other interested parties. The goals of this communication are to describe risks and benefits, to conduct a fair and factually oriented debate about different types of actions, and to find solutions for conflicts between stakeholders. 

However, other risk communication efforts reflect an educational focus rather than a persuasive one. Understanding is considered the most important goal and a lack of change in behavior is not judged as a failure in communication rather it is the result of decisions by the information recipient who may take into consideration a variety of other factors, such as offsetting benefits. Accuracy is considered critical so that the recipient can make an informed decision based on the best information. 

Future research will address these questions and our understanding of the influence of various factors on the risk communication process will undoubtedly increase. In addition, innovative ways to present risk messages will certainly be developed. Flowever, some fundamental issues with respect to the goals of risk communication will likely remain. 

The two goals of risk communication are to ease the public s concern and to give guidance on how to respond to the risk. 

Because these manufacturing processes are susceptible to particulate, pyrogenic and microbiological contamination, the skill, training and attitudes of the personnel involved are critical. Operators should be skilled, disciplined and responsive to supervision. Supervisors should be diligent and dedicated. Managers should communicate goals and provide facilities and systems that preclude or minimise the risk of error. 

Labour relations will benefit from improving risk communications and the development of a better nnderstanding of self-regnlation. These are the goals both employer and employees shonld work towards. 

Lesson Learned 2 clearly points out how risk communications can be easily stopped within an organization. The need for risk assessment huilt into overall decision-making is one of the overall goals of risk management. However, given the politics and egos that may be present, the approach must consider multiple approaches when presenting issues. 

The primary goal of the media in risk communication is alerting the public to a threat. Rarely does lack of toxicity capture the attention of the public. Instead, cause for concern might capture listeners or readers. Therefore, the media will tend to focus on the pessimistic or worst-case evaluation of a risk issue. Using the factors discussed earlier in this chapter, the media will tend to focus on the following ... 

The goal of the Superfund program is to clean up uncontrolled hazardous waste sites that pose unacceptable risks to human health and environment in a manner that restores these sites to uses appropriate for nearby communities. As already mentioned, the program was authorized under the CERCLA of 1980 (US-EPA 2007c). 

The analysis plan should specify not only how the analysis will be conducted, but also how the results will be presented. Indeed, the way results will be communicated will usually influence the choice of both model structure and analysis method and is ultimately driven by the information needs of risk managers and other stakeholders and their management goals (see Figure 2.2). Careful advance planning for the communication of results is especially important for probabilistic assessments because they are more complex than deterministic assessments and less familiar to most audiences. It may be beneficial to present probabilistic and deterministic assessments together, to facilitate familiarization with the newer approaches. 

---