Personal care products introduction

While alkyl modified silicone (AMS) polymers have been known for many years, primarily as metal or textile lubricants, it is only within the past several years that these materials have become desirous in personal care formulations. The reason for this is that in the past, the alkyl groups grafted onto the silicone polymers were long-chain linear moieties resulting in very hard, brittle waxes that were difficult to work with and did not offer significant advantages over organic materials in personal care products. With introduction of branched alkyl moieties into the silicone polymers, the molecular symmetry is disrupted. 

In personal care, washing involving the body, hair and teeth is the fundamental application of surfactants and there are also important roles played by surfactants as emulsifiers in skin care products. In the late 1970s the hand soap market was revolutionised by the introduction of liquid soaps based on synthetic surfactants as opposed to the bar soaps based on natural... 

Two fast growing markets for PSA s are in EDP labels (bar code labels nsed to track inventory or change pricing) and primary prodnct identification (food, personal care, and honsehold items). One of the major changes in the tape and label market is the introduction of new face stocks based on polystyrene, polypropylene, and polyediylene films. These new products will gain market share from the crrnent face stocks - coated, imcoated and saturated papers, polyester (PET), PVC, and orientated polypropylene (OPP). 

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