Mail surveys

Mail surveys are rarely used ia chemical market research studies. However, they can be useful if the right conditions prevail. Eor example, if only a few questions requiring simple answers are needed from a large number (>500) of respondents, a properly designed mail questioimaire usually generates an... 

As a general rule, marketing research studies involving comprehensive coverage of competitive firms requkes personal contacts. Telephone inquiries usually are futile unless the respondent is a friend of long-standing, the mail surveys are generally unsuitable. 

A survey published in 2001 shows that primary care physicians would much rather prescribe Schedule III pain relievers—such as acetaminophen with codeine—for chronic pain not due to cancers. Thirty-five percent of the 161 doctors responding to the mailed survey stated they would never prescribe Schedule II opioids to be used around-the-clock by patients in persistent pain. Those who would be willing to give the Schedule II drugs were those who also indicated a lower degree of concern about... 

The mail survey of health status was undertaken to obtain information related to health, social adjustment, and lifestyle during the posttest period. The survey was directed at 6,395 men for whom no claim for a burial allowance had been received by VA (Table 5). 

Use of a standardized methodology for ascertaining data on exposure, outcome, or other relevant covariates is an essential feature of an epidemiological study that enhances the validity of results. All study participants should be subjected to the same method for collecting data. In-person interviews are reported to provide the most reliable self-reported exposure data, followed by telephone or mail survey techniques. Standardized forms for collecting existing data also should be used. 

Sidney S (2001) Marijuana use in HIV-positive and AIDS patients results of an anonymous mail survey. J Cannabis Ther 1 35-43... 

The complexity of the valuation issue, implying the need for a questionnaire which covers many aspects of water demand, combined with unfamiliarity regarding this type of research in Italy, meant that the survey needed to he executed either via personal interviews or hy mail, to allow for the large volume of information exchange. General survey experience in Italy reveals that the face-to-face mode is the most efficient mail surveys typically have a response rate of well under 5%, even in the professional/ corporate sector, according to local market research professionals. 

As mentioned above, this category includes all those measuring and controlling devices whose operation is based on electrochemical principles. The shipments figures for this component of the electrochemical industry are the result of a mail survey of the major... 

Armstrong, J. S. and Overton, T. S. (1977), Estimating nonresponse bias in mail surveys," Journal of Marketing Research, 14 (3). 396-402. 

This section is based on data obtained from a mail survey consisting of 25 questions, most of which are open-ended questions and measured quantitatively (Likert scales, binary or continuous variables). With an average completion time of 20 min, the questionnaire was tested before its use to confirm comprehension, measurement consistency, and responsiveness issues. The study was validated from an ethical viewpoint and received an ethics... 

As previously discussed, online or mailed survey instruments maybe effectively used to gain information from these groups. Table 1.6 depicts an example set of Generally Critical Concepts (GCC) that might be gleaned from a comprehensive survey of all stakeholder groups (in the author s estimation). 

Harzing, A.-W., 1997, Response Rates in International Mail Surveys Results of a 22 Country Study, International Business Review, 6 (6) 641 65. 

Keown, C.F., 1985, Foreign Mail Surveys Response Rates Using Monetary Incentives, Journal of International Business Studies, 16(3) 151 154. 

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