Metrics, lead generation

The key is narrowing down your choices by determining what is best for your organization based on needs, lead generation channels, lead generation metrics, and budget. 

A third approach to quantifying health hazard risk is one in which incremental changes in an exposure biomarker, like blood lead, is linked to incremental changes in some health metric, e.g., reduction in IQ. In this process, aggregated empirical data for both the lead exposure metric and the health harm metric are employed to generate a numerical slope relationship. The most quantitative use of this approach meta-analytically has been that of Lanphear et al. (2005) for longitudinally derived epidemiological relationships of elevated PbB to IQ decrements in preschool or elementary school children described in international studies. 

Our research group at AstraZeneca, (Bangalore) India, works in the therapeutic area of infection, with a special focus on neglected diseases. Our programs rely heavily on HTS-based lead generation. However, molecules relevant to infection are quite differentiated from those for most mainstream therapeutic areas in terms of chemical structure and properties (e.g., rule of five, other drug-like metrics) [4]. This disconnect dilutes the utility of searching for infection leads from a traditional pharmaceutical compound collection. 

HTS hit rates are of limited value as a potential metric for the success of these libraries for herbicide lead generation - a single hit from any one library could result in an inqjortant new lead. Further, the HTS does not sort actives on the basis of synq>tomology, mode-of-action, or other inqiortot attributes of the lead criteria. A better indicator of herbicidal activity is to consider conq)ounds... 

Why is this important Well, your key metrics and what is important to you and your organization will be the driving forces behind your lead generation plan. They will also help you accurately plan resources and allocate dolWs. 

The best way to lay out your goal metrics is to create a worksheet listing overall goals for lead generation and then goals for each individual channel for which you intend to spend time developing a strategy. 

Here are some common conversion metrics that lead generation marketers often track ... 

Take a look at Figure 3-1 for a chart from a recent survey that IDG Enterprises and the B2B Technology Marketing Community conducted on marketing trends in lead generation to see some of the most common metrics that lead generation marketers are looking at today. 

After all, getting leads and knowing that they have contributed to revenue by becoming a customer is a critical element to successful lead generation. By thinking about metrics and designing your programs to be measureable, you can be on your way to that cushy seat in the board room. 

Air emissions for processes with few controls may be of the order of 30 kilograms lead or zinc per metric ton (kg/t) of lead or zinc produced. The presence of metals in vapor form is dependent on temperature. Leaching processes will generate acid vapors, while refining processes result in products of incomplete combustion (PICs). Emissions of arsine, chlorine, and hydrogen chloride vapors and acid mists are associated with electrorefining. 

---