Helping Buyers Find You with Pay-Per-Click Ads

One of the first things you need to do is to create a Google AdWords account so you can create your ads and reseeirch your keywords. Go to www. google. com/adwords/ and create your account. [Pg.208]

To create a campaign, you have to make decisions about the following settings [Pg.208]

General Name your campaign so you have a cleeir idea what your ad is relating to. Come up with a standard naming convention that works for your company so that you can quickly scan for a campaign among a list (you will be building several over time). [Pg.208]

Type Google allows their users to set their ad type based on gocds such as Search and Display. That way, you can tailor your setup process to the type of ad you cire placing. [Pg.208]

1/ Location and Languages You can select options for your ad to display only for people searching in certain locations. You Ccm also specify a language. This option lets you fine-tune your target audience. [Pg.208]

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