Consumer research emotional response measurement

Insights into measuring emotional response in sensory and consumer research... 

This chapter begins with a general definition of emotion and discussion of the importance of measuring emotion in sensory and consumer research. General approaches that are used to measure emotions are briefly laid out. Some of the verbal self-report emotion lexicons described in the current literature, and their applications in the sensory and consumer fields, are reviewed. The aufhors will also discuss how consumer emotional responses can be related to the output of sensory descriptive analysis. Finally, some unresolved issues in verbal self-report emotion measurement and topics for future research are discussed. 

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