Approaches to measuring emotional response

Different approaches are used across many disciplines, including psychology, social science, health and nutrition, and consumer research to measure emotions. These can generally be divided into three categories autonomic measures, brain imaging techniques and self-report measures (verbal/visual) (Mauss and Robinson, 2009). 

Rapid Sensory Profiling Techniques and Related Methods 

The emotional response to beverages, with their packaging part 1 

Click on each character. Use the scales to report if the feelings expressed by the characters correspond with your own feelings towards the product you examined and tasted. You will not be able to move on to the next page until you have clicked and reported on each character. 

In verbal self-report, snbjects are asked to express their emotions verbally by means of open-ended questions, or to rate their emotions using Likert (or intensity) scales, CATA or best-worst-scaling (BWS). Unlike Likert scales, CATA questions allow subjects to simply check (or select) attributes that are relevant to them without having to be forced to rate all attributes on a scale. For BWS, subjects are presented 

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