Customer-centric organizations

Marketing will also have to be redefined as a more multi-customer centric organization along five dimensions physicians, clinics, pharmacists, patients and newly... 

Customer- centric organization An organization structure built around customer segments. Desirable when segments have different requirements, style-driven products with short product lives requiring fast responses, and higher margin products. 

Booz Allen (2004). The Customer-Centric Organization From pushing products to winning customers. http //www.booz.eom/media/file/rhe CustomM Centric Organization.pdf... 

Customer-centric alternative form tailored supply chains according to market segments. There could be one or more supply chains organized around segments. 

Organization forms Organization form (functional, product centric, or customer centric) needed Top down 16... 

Product- centric organization An organization structure built around different product lines. Preferred in cases of multiple products with different technologies, homogeneous customer bases, capital intensive, and cost-driven businesses. (Adapted from Handbook of Supply Chain Management)... 

Productcentric supply chain Supply chains or organizations whose construct centers on the production of products. Alternatives are functional and customer-centric supply chains. 

Data. Working with data is a challenge for all. In traditional, supply-centric processes, the most common data input is customer orders. The second most common data source comes from customer shipments, or replenishment data. While market data—point-of-sale (POS) data and channel shipments—is growing in frequency and availability, it is not being effectively used today in 95 percent of organizations. Ironically, in the consumer products industries, POS data has been available for 32 years, but fewer than 10 percent of companies use channel data to drive their demand forecasts. 

Enable sphere Spheres that involve activities used by product producing spheres. These are operations-centric supporting activities. Customer requirements are set by the needs of the product-producing spheres. Examples can include support systems, organization, logistics services, and sourcing. 

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