Consultant Pharmacy Services Program

An example of a SWOT analysis for a proposed long-term care consultant pharmacy services program is shown in Tables 4-2 and 4-3. Strengths and weakness are internal characteristics, whereas opportunities and threats are characteristics of the external business environment. A number of factors can be considered when conducting this analysis. The factors considered will vary based on the nature of the business and the business environment. 

Table 4-1. Example Revenue and Expense Projections for Consultant Pharmacy Services Program, Most Likely Scenario, Years 1-5...

Figure 4-2. Example of a Gantt chart for a log-term consultant pharmacy services program.

Table 4-2. Internal Strengths and Weaknesses of Consultant Pharmacy Services Program...

Conduct a hypothetical market and competitor analysis, and develop a marketing strategy for the consultant pharmacy services program. What are the market segments that may be important to this business What are the strengths and weaknesses of the proposed service compared with those of its potential competitors ... 

What are important costs that would be incurred if the consultant pharmacy services program were implemented Classify these costs as fixed or variable. 

With the change in professional pharmacy practice to the pharmaceutical care model, pharmacists and pharmacy organizations realized the importance of acquiring evidence of the impacts these services have on patient care. The American Society of Consultant Pharmacists Research and Education Fmmdation began a research program, the Fleetwood Project, to demonstrate the impacts of consultant pharmacy services on patient outcomes and health care costs. The Fleetwood Project is an initiative that arose from within the profession to support change in professional practice in contrast to the practice responding to the next external mandate. 

In the consultant pharmacy proposal, planning of processes and operations will include estimation of the number and types of pharmacists (or other staff) that will be needed to provide the proposed services. Ted will also need to determine the job requirements (i.e., must have completed a geriatrics certificate program)... 

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