Communicating the Importance of PSM

In considering how to communicate the importance of PSM, a useful place to start is by reviewing the ways in which your company ordinarily communicates. Make a list of every company communication you receive. Then consider how you get the information you need to do your job and how you communicate with your colleagues and subordinates. Make a list of the information sources you rely on professionally. Finally, make a list of all the 

The combined lists should yield a preliminary inventory of the communications vehicles available to you within your company, for example  

Keep in mind that there may well be other communications vehicles in active use within your company. For example, employees at operating facilities may rely on pre-shift meetings to get information summaries some divisions and facilities may have their own newsletters in addition to a companywide publication. 

Find out where your company s formal communications originate. Who is in charge of putting out press releases, newsletters, product information Arrange to meet with those responsible, to see how you might incorporate PSM information into these publications and offer to provide sample texts. 

As indicated previously, PSM information and messages have different values for different audiences. Your company s workforce has a more immediate and specific interest in the initiative than people who are less directly affected, such as plant neighbors, shareholders, or the general public. This doesn t mean confining communications efforts solely to company employees it simply suggests that you organize communications priorities to reflect levels of interest and information needs. 

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Communicating the importance of PSM. This includes internal as well as external communications and may be part of broader corporate communications strategy or a freestanding effort. 

Communicate the importance of PSM throughout the company and to the outside world and... 

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