Case studies expedited conceptual profiling

Case Study 1 - Expedited conceptual profiling of three... [Pg.105]

This case study demonstrates MMR s General Conceptual Lexicon (Fig. 5.3). It is used in conjunction with 2-way B WS (our preferred quantification tool) rather than Bullseye (our expedited quantification tool) simply because there is no real time or cost saving when less than four objects are profiled. [Pg.105]

Case Study 2 - Developing a derived index of fit-to-brand using conceptual profiling with expedited quantification... [Pg.108]

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