Black Negative features of morphological analysis

No matter how well pegging has been done, we always feel that more could be done and much more knowledge should be acquired. It is associated with the fact that we do not have any strong and deterministic stopping mechanisms. 

When we use the method, the results are in the form of sequence of symbolic attributes and combinations of their values. They need to be transformed into sketches or verbal descriptions. This is not a trivial task in the case of complex domains, for example in the area of steel skeleton structures, although today it can be done by a computer (Murawski et al. 2000). Literally weeks may be necessary to analyze and visualize several hundred combinations, as the Author experienced when he worked with the method in Nigeria. 

The method is best used by truly interdisciplinary people who are able to look for knowledge in several domains. Also, they should be mentally willing to atomize, or to divide, the acquired knowledge and to recombine its various pieces into a new quality—into new knowledge in the form of unknown design concepts. These are high requirements for the majority of engineers. 

After graduation, Osborn worked as a reporter in Buffalo for two local newspapers, the Buffalo Times and the Buffalo Express. There is a legend saying that when he was fired from the first one, he approached the editor of the second one. He was hired immediately because his clippings showed ideas. Supposedly, Osborn suddenly realized the importance of ideas and decided to build his career, if not his life, around them. If ideas are that valuable, why don t I try to turn out more of them is his famous saying, reflecting this fundamental philosophical change in his life. 

After working as a newspaper reporter, Osborn worked as an administrator (assistant secretary) for the Buffalo Chamber of Commerce and as a sales manager for a manufacturing company. Only after all these jobs did Osborn begin working for an advertising company. It was a clear evolution of interests from the position of a passive observer to an executive but 

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