Trust and risk

Phillimore, P. and P. Bell (2005) Trust and risk in a German chemical town. Ethnos, Volume 70, Number 3 / September, 311 - 334. 

Chakraborty, S. (2011) The challenge of emergency risk communication Lessons learned in trust and risk communication from the volcanic ash crisis , in A. Alemanno (ed.) Governing Disasters. The Challenges of Emergency Risk Regulation. Edward Elgar Cheltenham, pp. 80-100. 

Pavlou PA (2003) Consumer acceptance of electronic commerce integrating trust and risk with the technology acceptance model. Int J Electron CommCT 7(3) 69-103... 

Supervisors must support and be open while I must stop worrying, trust, and risk... 

Furesi, R., G. Martino and P. Pulina, 2006. Contractual choice andfood safety strategy some empirical findings in Italian poultry sector, 99 EAAE Seminar Bonn Trust and Risk in Business Networks, February 8-10,2006, Pre-Print, pp. 475-483. 

In communicating risk information, trust and credibility are imperative. If you do not know an answer, say so, then get back to those people when you do have an answer. Discuss data uncertainties, strengths, and weaknesses, including ones identified by other credible sources. Identify worst-case estimates as such, and cite ranges of risk estimates when appropriate. 

Be honest, frank, and open. In communicating risk information, trust and credibility are your most precious assets. 

Slovic, P., J.H. Flynn, and M. Layman. 1991. Perceived risk, trust, and the politics of nuclear waste. Science 254 1603-1607. 

Trust in risk information about food-related hazards is an important determinant of public reactions to risk information. One of the central questions addressed by the risk communication literature is why some individuals and organizations are trusted as sources of risk information whereas others are not. Industry and government often lack public trust, whereas other sources are highly trusted (such as consumer organizations, selected media, and physicians). Their analyses indicate that knowledge in itself does not make one a trusted source, but that trusted sources are characterized by multiple positive attributes. 

Slovic, P. 1993. Perceived risk, trust and democracy. Risk Anal. 13, 675-682. 

Participants suggested that it was important to build trust and to develop open and transparent processes. They emphasized the importance of using risk assessments as way to organize information which is to be communicated to decisionmakers and to the public. 

So, as he d suspected, the man was a rogue, and one with a useful talent. Casanova knew the rich possibilities of forgery firsthand. He also knew the risks. One had to be very careful with this particular trade. Forgery threatened the system of trust and credit on which much of Europe s commerce depended, so governments treated the crime especially harshly. Several of Casanova s forger friends had already ended their lives on the gallows. 

Poortinga, W. and Pidgeon, N.F. (2005). Trust in risk regulation cause or consequence of the acceptability of GM food Risk Anal. 25(1) 199-209. 

Slovac, P., J.B. Flynn, and M. Layman "Perceived Risk, Trust, and the Politics of Nnclear Waste, Science, 1603 (December 13, 1991). 

Siegrist, M., T.C. Earle, and H. Gutscher. 2003. Test of a trust and confidence model in the applied context of electromagnetic field (EMF) risks. Risk Anal. 23(4) 705-716. 

White, M.P., and J.R. Eiser. 2005. Information specificity and hazard risk potential as moderators of trust asymmetry. Risk Anal. 25(5) 1187-1198. 

Mainly in response to the anthrax attacks in the United States, in 2002, the Centers for Disease Control and Prevention published a report entitled Crisis and Emergency Risk Communication (Reynolds, 2002). The report illustrates two prerequisites for successful risk communication credibility and trust. These two elements (Figure 11) may be highly important when dealing with uncertainty in exposure and risk assessment (Sjoberg, 2001). The prerequisites for credibility are accuracy of information and speed of release the main attributes of trust are empathy and openness. 

Renn O, Levine D (1991) Credibility and trust in risk communication. In Kasperson RE, Stallen PJM, eds. Communicating risks to the public—International perspectives. Dordrecht, Kluwer, pp. 175-218. 

Ultimately, the credibility—for scientists, stakeholders and society in general—of the data and assessments on which critical risk management decisions are based owes much to the underlying tenets of data quality discussed in this document. Credibility is a basic element of risk communication and social trust and, in turn, is a determining factor in risk acceptance and risk management. 

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