Testing and Optimizing Your Campaigns

Testing in lead generation and marketing is akin to the scientific method communicate a question, hypothesize the cmswer, formulate your predictions, test those predictions, and ancdyze the results. 

Mcirketers typically use a few standcird testing types to test their ceimpaigns. Note that you can pretty much test any aspect of a ceimpaign from channel used, to copy created, to subject line, time of day sent, and more. So get creative with what you cire trying to find out. The more you know, the more you grow  

For more information on what product to use for what test, check out this chart that Conversion Rate Experts released on what solution to use for what test WWW.conversion-rate-experts.com/split-testing-software. This covers a variety of testing options. 

In the next few sections, 1 dig into some common testing types to set up the framework for success. 

A/B tests are probably the most common type of test that a mcirketer runs. These are also called split tests, and they compare the conversion rates of two assets, such as an email or landing page, by changing one element at a time. You can also compare more than two assets by running an A/B/C test or an A/B/C/D test. However, when stcirting out, I recommend that you begin with a simple A/B test. 

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Learn to test and optimize your campaigns for maximum performance... 

Next, of course, you want to optimize your campaigns based off of your test results. This should be fairly simple and straightforward if you are always testing as I suggest. Take your results and implement them ... 

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