Sun City Center, lawn bowling

A further advertisement for Florida retirement came from the many references to Boca Raton as the place of residence of Jerry Seinfeld s mother in the long running (1989-1998) Seinfeld television show. 

Some of the marketing efforts for various developments were oriented toward specific population groups, including Jews, Catholics, Italians, Finns, French-speaking retirees, blacks, other ethnic groups, gay retirees, and other groups based on occupation. 

The history of elderly settlement in the three-county South Florida area, particularly in Broward and Palm Beach Counties, is largely a tale of Jewish elderly (Sheskin, 2005b). While Jews comprise only 2% of adults in the United States, they comprise 

Advertisements in Jewish newspapers in the New York metropolitan area invited people to luncheons in the New York metropolitan area to see movies of Century Village and to hear about the Century Village experience. Partially paid trips were offered to Palm Beach County. Potential buyers would fly or drive to Florida at then-own expense, but then Century Village would pay for their hotel room and food and would even arrange for them to be picked up at the airport. Anyone purchasing an apartment would be given a credit for their airfare at the closing, so the entire trip would actually be covered (Sanua, 2007). 

Illustrating the catering to a mostly New York Jewish market, is that of the 60 shows in Century Village clubhouse theaters from November 2008 to March 2009, no fewer than 12 shows contain either Jewish comedians or Jewish themes. All four Century Village theaters book the same shows each season. Thus, only two of the 60 shows are oriented toward the Hispanic audience. Note that the theater season runs during the months when the Jewish snowbird population is in Florida. 

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