Routes to market

In locations where the basic constraints cannot be resolved (an efficient route to market is not available), stranded gas reserves occur. Associated gas has in many instances such a fate, since an oil project may be justifiable even if there is no market for the co-produced gas. In such instances, gas is either flared or injected in a suitable structure outside the oil-bearing reservoir, in the hope that later on it would be possible to bring it to use. Flaring is progressively becoming less of an option due to environmental constraints, and there may not be a geological structure suitable to inject the... 

The route to market for these products falls broadly into four main categories ... 

Bryndza then touched on the selection criteria that DuPont uses to decide which projects to undertake. Projects must be consistent with the corporate vision and sustainability principles, unique, multigenerational, consistent with DuPont competences, have a valid route to market, and DuPont s stake needs to be large enough to justify the effort. 

There is no automatic product priorization implemented in the order processing system or is not aligned with route to market strategy. 

Investment on research and development of new materials will only be maximised if there is a clearly established route to market for newly developed products. In the UK, the routes to market for products used in the community setting have been well established for some thirty years. Recent efficiency drives initiated by the Commercial Directorate of the Department of Health threatened to disrupt the routes to market which traditionally have meant that the UK is a place of choice for research, production and the first launch of many new technologies. This paper explores the history behind the reimbursement process for appliances in the community setting, and the consultations aimed at reviewing tire arrangements for the provision of dressings, incontinence appliances, stoma appliances chemical reagents and other appliances to primary care and secondary care. Althou the process is not yet complete, the paper sets out to update on the current position and the implications to research and development. 

As a result of tins well imderstood route to market coiq>led with a mechanism for increasit prices, albeit pegged behind the rate of inflation, England has been seen as an important market for introducing new technologies, particularly those ch are suitable for use in the cormnunity setting. Recent consultatioirs threatened to disrupt this position... 

The majority of non-food crops also have food and/or feed uses, for example wheat and oilseed rape (OSR). The use of existing food crops with well-understood agronomy and developed supply chains can offer an easier route to market over the development of completely novel non-food crops. Current crops dominating the non-food area are those that produce sugar, starch and oils, for use in the production of fuel and bulk chemicals. 

There is in many companies an amazing lack of awareness of the wider supply/ demand network of which the organisation is a part. Whilst there is often a good understanding of the downstream routes to market, the same is not always true of what lies upstream of first tier suppliers. First tier suppliers are often dependent themselves on second and even third tier suppliers for their continuity. 

As well as these demographic and Income distribution changes, other trends are reshaping the supply chain landscape. One trend In particular Is the emergence of new routes to market and the adoption by many companies of what has come to be termed multi-channel distribution. 

Spurred on by the arrival of the Internet, there has been a dramatic growth In recent years of the use of alternative channels of distribution. Whilst the old routes to market may still be used, they have been augmented by these new channels which more often than not bypass traditional intermediaries and enable a direct contact between the supplier and the customer/consumer. 

Semifinished shapes are rod, tubing, and sheet, which will be mechanically fabricated into other parts for imidentified end uses. Often, semifinished shapes are used to make prototype parts for evaluation or even small numbers of commercial parts. This is an important market in terms of size, but its growth rate is less than many others, and it is very competitive. There has been considerable consolidation taking place in the last several years, so that the remaining processors are able to exercise more pressure on suppliers prices than previously. This is an imusual business segment since shape producers rarely have direct contact with end users, their route to market being almost entirely through distributors. 

Jones, R. "New Routes to Market in the 21st Century," Plastics Engineering, August 2000. 

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