Relative profitability potential

This method of categorizing products is illustrated in Table 8.2, following from the examples shown in the previous table. 

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The size of the company involved is also veiy important. Obviously a project with only relatively modest market and profit potential may be of considerable importance to a small company, but would probably not prove attractive to a large multinational company with much larger sales and profit criteria. 

At a time when the available resources are decreasing due to pollution and overfishing elsewhere in the United States, a consumer demand for shellfish products has created the conditions for an expanding and profitable market. Alaska, with its relatively uninhabited and unpolluted shoreline, with its many species of commercially harvestable shellfish, has a great potential for economic growth, if a renewed shellfish industry can be established. 

Whereas gasoline is sold at large volume and low cost per pound, the ink for inkjet printers is sold in small volume at high cost per pound. It is a relatively new product that is riding on the crest of the information revolution, with great potential for growth and profit. Let us consider the marketing information needed in preparation for the introduction of a new product. 

Firms in reasonably competitive markets maximize profits by setting prices relative to marginal cost of production. These marginal costs now include opportunity costs of C02 allowances, even if allowances are received for free - in which case there is potential double compensation . This... 

However, it is sometimes profitable to compare the relative stabilities of ions differing by unit charge when surrounded by similar ligands with similar stereochemistry, as in the case of the Fe3+—Fe2+ potentials (Table 17-1), or with different anions. In these cases, as elsewhere, many factors are usually involved some of these have already been discussed, but they include (a) ionization enthalpies of the metal atoms, (b) ionic radii of the metal ions, (c) electronic structure of the metal ions, (d) the nature of the anions or ligands involved with respect to their polarizability, donor pir- or acceptor d77-bonding capacities, (e) the stereochemistry either in a complex ion or a crystalline lattice, and (f) nature of solvents or other media. In spite of the complexities there are a few trends to be found, namely ... 

Nonfood Applications. The nonfood use of milkfat has been insignificant. Milkfat and milkfat fractions could, however, have some potential possibilities for profitable use, for example, in manufacture of pharmaceutical or technochemical products. Land O Lakes, in association with Amerchol, has pioneered the use of milkfat fractions in cosmetics. The first product, called Cremoral, was launched into the marketplace in 1993 (140). The major factor that has stimulated renewed interest in using milkfat for technochemicals and other nonfood applications in the United States has been the significant decline in price, especially relative to alternative fats. 

It should be noted that EXAFS and ASAXS are relatively new techniques, however, having emerged only within the last fifteen years. Therefore, it is reasonable to assume that their full potential is largely unexplored. Moreover, it is certain that with current and future synchrotron sources[47], new techniques will be developed, and that some of these will be profitably applied to the study of ionomers. 

Both retrospective surveys and ongoing monitoring of newly approved products are important in marketplace analysis and forecasting, as well as in gauging the relative productivity and potential profitability of individual companies. Documents associated with registration, such as copies of approved labeling and summaries of data submitted to support applications, can also provide useful models for companies planning clinical trials and subsequent submissions for comparable and competitive products. 

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