Pull or Product Push

Buying tomatoes and selling wood (Dickson and Walker, 1997) 

In supermarkets the fruit and vegetable section remains the last bastion of commodity trading. No one has succeeded in growing and supplying branded, fresh, 

Housing Selling an investment status, style and substance  

Furniture Selling a dream furniture is a statement of your personality  

Wood characteristics Wood/paper properties Desired attributes and product specifications 

---