Product development strategies

Brooks GO, Cousins AR, CreUin RA (1974) Puff by puff impact - extractable nicotine studies on Hallmark cigarettes from Austraha report no. Rd. 1108-R. 21 May 1974. Brown Williamson. Bates 650318361-650318421. http //tobaccodocuments.org/bw/70032.html Brown Williamson (1977) Long-term product development strategy. 28 Nov 1977. Bates 501011512-501011515. http //tobaccodocuments.org/bw/90839.html Brown Wilhamson (1983) Directed flows of smoke. 17 Feb 1983. Bates 509001468-509001475. http //tobaccodocuments.org/product design/1334.html Browne CL (1990) The design of cigarettes, 3rd edn. C Filter Products Division, Hoechst Celanese Corporation, Charlotte, NC... 

Pond, S. 1998. Inkjet Technology and Product Development Strategies. Carlsbad, CA Torrey Pines Research. 

Strategy. Is there a product development strategy which defines types of projects selected and the resources required ... 

Pond SE, Wnek WJ, Doll PF, Andreottola MA. (2000) Ink design. In Pond SF (ed). Inkjet Technology and Product Development Strategies, pp. 153-210. Torrey Pines Research, Carlsbad. 

The FDA has established a Request for Designation process that allows a Sponsor company to request the FDA to designate the lead Review Division for the product early in the development process. Thereafter, communication with the FDA on the product will go primarily to the lead Center however, it is important to assure that reviewers from both Centers are involved in the development process and all concerns and comments are incorporated into the product development strategy. 

Product development strategy derives from an objective to capitalize on existing product technology and offer more options to the customer base. In this way, the company with a more diverse product line can fend off competitors. Line extensions are characteristically associated with a product development strategy. 

At the highest strategic level, an organization can adopt either a proactive or a reactive approach toward product development. Which is appropriate depends on growth opportunities, protection for innovation, market scale, competition, and position in production and distribution system (Urban and Hauser, 1993). Since the Internet offers the potential to change these, one possible research question is how the advent of e-commerce may alter decisions about product development strategy (e.g., does it become more or less important to offer a stream of innovative new products as the web increases in importance as a marketing channel )... 

Costs at various stages of the product development life cycle Lead time in product development Batch and lot sizing Process redesign Product development strategies Procurement and/or allocation of resources Strategic, tactical, and operational policies for the supply chain... 

Buggie, F.D. New Product Development Strategies. New York AMACOM 1981. 

---