Principles of Behavior-Based Psychology

Self-actualization needs, for development of capability to the fullest potential. First Level Self-actualization safety approach Creative safety Participative (by employees) safety Highest order achievement 

Esteem needs, for strength, acNevement, adequacy, confidence, independence and for reputation, reco vtion, attention, importance, etc. Second Level Esteem safety approach Achievement orientated safefy Participative (by employees) safety Safefy suggestion schemes recognition tor contributors Safefy committees (employeeM rientated) Safefy surveys (point out good and some poor points) 

Beton n iess needs, receiving and ng love and affection Third L rel Belongingness and love safety approach Soft sell safefy (for ecample, identi safety with family and love) Safefy committees Safefy suggestion scheme Recognition of indvidual safety awaiertess Recognition of gror ) safety awards Positive safety 

Physiological needs (drives) - for example, hunger, thiret Fifth Level Physiological safety approach Threat of termination for violation of safety rules Hard sell safety (for example, blood and gore advertisements) Scare procedures 

As Geller states, in a total safety culture, employees actively care on a continuing basis for safety. To achieve a total safety culture, employees must believe they have personal control over the safety of their organization [2], 

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