Online advanced experiments

With the advancement of online measurement techniques such as focused beam reflectance measurement (FBRM) and Fourier transform infrared (FTIR), it is now possible to obtain particle size distribution and solution concentration information rapidly through these in-situ probes. In one experiment, hundreds of data points can be generated. With proper experiment design, the model-based experimental design for crystallization is capable of obtaining high-quality crystallization kinetic data with a small number of experiments. This approach can thus save significant experimental effort and time in the development of crystallization processes. 

From other researchers point of view that a number of technology advocates have claimed that virtual reality (and other advanced technology) will encourage playful interaction with the product and thereby make online shopping a more engaging and enjoyable experience (Manthou et al. 2004). 

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