Offering a chat option

Chat options are common on retail websites, but are also becoming more common for other services. Marketo uses a chat feature that pops up when a visitor heis been on the site for a certain number of seconds. You can easily click out of it, or you can engc e with a knowledgeable representative who can answer your questions. Depending on where the visitor is on a website, the conversations can be handled either by sales development reps or by customer support agents. 

For instcmce, if a lead fills out a form to download an ebook and she is sent to a random webpi e that has a huge list of ebooks, she might scratch her head, grow impatient, and leave (or bounce). However, if you make sure that she goes to a tcu eted page that applies specifically to the CTA she clicked, you are in much better shape. 

Landing pages can be leveraged on your website for various reasons, including content cisset downloads, demo requests, other product-specific information, events, webinars, and so on. 

Short forms on landing pages always outperform long forms on lead generation tests. In a recent test conducted at Meirketo, short forms with 5 fields had a 13.4 percent conversion rate, medium forms with 7 fields had a 12 percent conversion rate, and long forms with 9 fields had a 10 percent conversion rate. 

It s common sense, really. People don t like filling out a lot of information about themselves. Not only is it time-consuming for your visitors, but they also don t want to get calls and emails, especially when they re in the early stages of reseeirch about your company. So the more information they have to put in, the more time they have to weigh the pros and cons of filling out your form. 

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