Marketing franchises

Electricity typically has been purchased from a single franchised monopolist or municipality. The physical commodity (electrons) and the transmission service were bundled together into one price. The power could be generated (in terms of market share in the... 

Spice Market s cocktail menu includes a mai tai, the drink invented in 1944 by Victor Trader Vic Bergeron at his restaurant in Oakland, California. But the rum cocktail that is more to the point is rum tamarind punch, a Spice Market original, which extends the tradition of exotic punches popularized by Trader Vic s international franchise in the 1950s with pedigree and surprise. It is two ingredients, aged rum and tamarind nectar, a juice beverage, and it is sensational. 

Some companies dominate specific fields and the ability to build and defend their franchise within a market segment seems to be one of the important features that single out successful companies. It takes years, if not decades, to build a franchise and, once built, companies will do all they can to maintain their position within a given field. Because they have been in a field for a while, companies would have established relationships with their customers, especially local or international opinion leaders. This group of physicians will work on the early development trials for a new product, will act as experts at the time of regulatory approval, publish papers on the product and discuss its use and its place in management of the disease in question at global conferences. 

You can start a business from scratch, buy an existing business, or team up with a franchiser. Each choice has pluses and minuses. You can get more personal satisfaction from starting and growing your own business from scratch, but your risk of failure will be greater because the business has no track record. There may not be enough of a market for another establishment of your type. Or, your product or service may not appeal to your potential clientele. 

None of these is independent of the other products may be brought into development along the timeline of vintages these may be inserted into one or more therapeutic areas and matched for their profit or market size. Major brands can be reinforced by life-cycle management initiatives including new formulations to extend the main franchise, different forms to suit a wider catchment of patients and the extension to new indications possibly by the use of different or novel formulations at the same time. 

Finally, tools need to be in place to track the margin contribution for all products and systematically eliminate those which do not meet the required threshold. Internal transfer price systems are typically detached from market dynamics and distort profitability analysis on the level of a single production plant. Such analysis only produces accurate conclusions when performed on the level of products or franchises. 

Companies working on the same core molecule build patent franchises to protect their positions, often designing around the patent positions of competitors. One such situation arose when Beecham saw Bristol-Myers enter the Japanese Amoxicillin market. Beecham s belief was that Bristol-Myers was using its patented process for the manufacture of Amoxicillin (Scheme 5). 

The example of Voltarol Retard, cited in the preceding section, is one of a company which has developed an innovative drag, acting to protect its franchise in that product when patent expiry draws near. Every proprietary product eventually loses its patent exclusivity (usually 20 years after the patent was applied for or granted) and it is then open to any other manufacturer to manufacture and sell the same drag, perhaps under its own brand name. It is, of course, necessary to obtain a license to manufacture and market the... 

Livestock products constitute the major franchise in the pharmaceutical sector. As we shall see, antimicrobial, feed additive antibacterial, anticoccidial and endectocide market sectors are dominated by natural product drugs. 

Pharmacists may want to devote a section of the pharmacy, or at least shelf space, to specific products for patients with diabetes, or to enroll in one of the franchises that sells these products to pharmacies to help them with marketing and signage. 

There are nearly 25,000 single-store independent pharmacies, independent chains, independent franchises, and independent pharmacist-owned supermarket pharmacies in the United States or nearly half of the 52,600 total stores in the pharmacy sector. Independent pharmacy today represents a 49 billion marketplace, where independents prescription sales are 41 billion or nearly one-half of the retail prescription market. Independent pharmacies dispense 1.1 billion prescriptions annually. 

Two large natural food stores grace Ann Arbor. The Arbor Farms Natural Foods Market (2215 W. Stadium Blvd., s 734-996-8111) lies on the west side of town just off the interstate. A franchise of Whole Foods Market (2398 E. Stadium... 

GlaxoSmithKline has been more successful in building and maintaining its franchise in the asthma market. This is partly because it has brought... 

Erythropoietin, Lipitor, and TNF inhibitors are likely to cross the 15 billion mark within the next few years. Amgen commercial success with its EPO brands has attracted several competitors with which Amgen has been involved in costly and protracted patent and marketing litigation to protect its franchise. Erythropoietin... 

The oidy direct connections between James Bond, Jr. (to novel) and the James Bond Jr. of the television series and comics are the name and his famous imcle. EON Productions commissioned Marvel Comics to produce sequential art books as a companion to the television series with to first issue in 1992. Marvel Comics was no stranger to the Bond franchise as they produced, in 1981, a two issue series adopted from the film. For Your Eyes Only, (also released as a Marvel Illustrated Paperback and an oversized magazine, Marvel Super Special 19). Another decade passed before Marvel tapped into the Bond market again with a Bond Jr. comic... 

NOS A at that time had just made a decision to sell the system on a franchise basis, and this was an ideal opportunity for it to break into the U.S. market and also to sell its first franchised use of the Five-Star Safety System. 

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