Market advantage

CARPET RECYCLING OEEERS MARKETING ADVANTAGE TO NYLON... 

ICI SEES MARKET ADVANTAGE THROUGH ACRYLICS RECYCLING... 

Cases of the development of proprietary materials for in-house use are found in certain industries. For example, Pratt—Whitney initially developed high-temperature alloys for their own jet engines. Since that time, they have licensed some of their materials technology to other manufacturers, but the market advantage to them early on was significant. 

Sales of stereochemically pure herbicides were rising indicating that they give competitive market advantage over competitors still selling racemic products. 

Based on the examples provided above and the many successful applications of isosterism in the design of safer drugs and pesticides, it appears that isosteric replacement should have an expanded role in the design of safer commercial chemicals, especially since isosteric substitution has the added marketing advantage that it may enable one to circumvent chemicals protected by patents and marketed by competitors. 

For the end user the appearance of the pigment is of interest as well as how it handles under specific conditions. For this reason for many years a variety of versions have been available that combine ease and safety of handling. Lately product cost has become more influential than in the past when selecting supply forms. However, special effects also play a very strong role which often makes cost secondary if it means gaining a market advantage. 

As PLA prices move closer to those of PET there may be a tendency for brand owners to switch from PET in favour of biodegradable polymers such as PLA for injection stretch blow moulded bottles, not only on cost grounds, but also because renewable packaging materials have marketing advantages for the consumer. 

A further benefit is the reduced time and effort needed to audit the GxP compliance of a computer system, which yields a distinct marketing advantage to suppliers and gives pharmaceutical and healthcare companies visibility of their own validation capability before and during any GxP regulatory inspection. 

Should the venture go for unique products, which may provide a marketing advantage but have high entry costs ... 

Is there, particularly in the cosmetic sector, a premium for Scottish ingredients. Is there a marketing advantage to end users in this ... 

Larson, Andrea conducts research and teaches as a member of the faculty at the Darden Graduate School of Business Administration. Her work focuses on corporate entrepreneurial innovation at the nexus of business and natural systems. A forthcoming book and wide range of curriculum materials highlight cost, profit, and market advantage opportunities for firms adopting sustainability principles. 

If a majority of clients were security-conscious, the first banks introducing such a scheme would have market advantages. 

Over 60% of respondents in the UK and the USA saw certification as an important issue in their business. The main reason for companies seeking certification was to show due diligence to their stakeholders. The principal concerns identified were an increase in documentation and bureaucracy, and additional costs. Also, some say they are still waiting to see the clear marketing advantages appear. 

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