Big Chemical Encyclopedia

Chemical substances, components, reactions, process design ...

Articles Figures Tables About

Managing the global pipeline

Global brands and companies now dominate most markets. Over the last two decades there has been a steady trend towards the worldwide marketing of products under a common brand umbrella - whether it be Coca-Cola or Marlborough, IBM or Toyota. At the same time the global company has revised its previously localised focus, manufacturing and marketing its products in individual countries, and now instead will typically source on a worldwide basis for global production and distribution. [Pg.171]

The trend towards global organisation of both manufacturing and marketing is highlighting the critical importance of logistics and supply chain management as the keys to profitability. [Pg.172]

Time-to-market has particular significance for the management of the global logistics pipeline. The subject of time is considered in depth in Chapter 5, although we shall touch on the following issues here ... [Pg.105]

See other pages where Managing the global pipeline is mentioned: [Pg.171]    [Pg.173]    [Pg.175]    [Pg.177]    [Pg.179]    [Pg.183]    [Pg.185]    [Pg.187]    [Pg.171]    [Pg.173]    [Pg.175]    [Pg.177]    [Pg.179]    [Pg.183]    [Pg.185]    [Pg.187]    [Pg.18]    [Pg.77]    [Pg.152]    [Pg.46]    [Pg.21]    [Pg.288]    [Pg.80]    [Pg.783]    [Pg.184]    [Pg.184]    [Pg.185]    [Pg.236]    [Pg.79]    [Pg.316]    [Pg.4]    [Pg.512]    [Pg.626]    [Pg.225]    [Pg.227]    [Pg.5]    [Pg.140]    [Pg.347]   


SEARCH



Pipeline management

The Pipeline

© 2024 chempedia.info