Managed care market competition

A managed care market dynamic that has impacted the pharmaceutical industry is increased competition. With the managed care market becoming... 

To more fully understand the impact of managed care on the pharmaceutical industry, a look at managed care s cost-containment strategies and continued movement toward multiple payers will be presented first, followed by the influential market dynamics of increased competition and changing demographics. Concluding the section will be a discussion of how these factors have impacted the pharmaceutical industry s research and development priorities and product life cycles. 

In addition to the influence of a growing geriatric market segment on pharmaceutical industry research and development, each of the other managed care and market influences -cost-containment strategies, multiple payers and market competition - have collectively impacted pharmaceutical research and development. The pharmaceutical industry is highly... 

Intense competition and pressure on containing costs have pushed many pharmacy owners to seek new sources of revenue for their practices. While various approaches can be adopted, more and more pharmacy managers are choosing the path taken by Debbie in the scenario. That is, the marketing of pharmacy goods and patient care services is becoming more widespread. 

The limitations of preliminary plant location cost studies should be recognized and pointed out to management. No matter how carefully a survey is prepared, future trends such as population and market shifts, development of competitive processes, and the advent of new industries, services, and transportation facilities cannot be reliably predicted. 

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