Know Your Target Group

Policy makers and sector specialists cannot choose an appropriate mix of safety net policies without first obtaining a good understanding of the population groups that need safety net programs on a permanent basis the chronically poor or a subset of these, the transient poor or a subset of these, and other vulnerable groups. 

The first step in designing a safety net is to understand the dimensions of the problem to 

When the information available to assess poverty includes repeated cross-sectional surveys, policy analysts can track changes in the level and depth of poverty in the aggregate 

FOR PROIEdlONAND PROMOWN TRE DESIGN AND IMPLEMENTARON OF EFFECTIVE SAFETY NETS 

TABLE 9.1 Failure to Reduce Indigence Despite Growth, Chile, Selected Years 

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Know your audience. Who are you targeting Change the advertising style for different age groups and t3q>es of people. For example, people 18-35 years old respond best to short sentences, short words, and graphics. 

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