Inbound Marketing and Lead Generation

Part II Connecting Inbound Marketing and Lead Generation 

This part is where the magic starts to happen Leeim about inbound marketing and some of the different tactics that you can employ to eunplify your efforts. This part goes into detail to explore content marketing, your blog, website. 

Part III Linking Outbound Marketing ufith Lead Generation 

You can t rely on inbound marketing alone for your lead generation efforts. 

By putting some paid and outbound tactics to work in parallel with your inbound efforts, you can drive leads further down your funnel at a faster rate. This part discusses the importance of paid programs like pay-per-click ads, content syndication, direct mail, event marketing, and inside sales. 

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