Outbound marketing

Part III Linking Outbound Marketing ufith Lead Generation... 

Compared to most outbound marketing techniques, events provide you with the greatest opportunity to close deals and provide a lively, interactive, and educational forum to position your business as a true thought leader. Like the direct mail approach 1 discuss in the previous chapter, events can also get very expensive, very quickly. Make sure that when you are about to invest in a lot of cash for an event, that you are set up to tie metrics to it, so you Ccin gauge the effectiveness of your investment. 

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