Inbound marketing

Part II Connecting Inbound Marketing and Lead Generation... 

This part is where the magic starts to happen Leeim about inbound marketing and some of the different tactics that you can employ to eunplify your efforts. This part goes into detail to explore content marketing, your blog, website. 

You can t rely on inbound marketing alone for your lead generation efforts. 

According to Jon Miller, VP and cofounder of Marketo, inbound marketing is the process of helping customers find your company — often before they are even looking to make a purchase — and then turning that early awareness into brand preference and, ultimately, into leads and revenue. Inbound marketing is a critical component to lead generation. 

Why is inbound marketing important According to Forrester Research, buyers seek out three pieces of content about a vendor for every one piece sent by a mcirketer, and for every one piece sent by sales. Therefore, you need to make sure those three pieces of content cire from your company. 

Inbound marketing tactics such as content meirketing, social media, SEO, and website optimization are truly leading the pack when it comes to where marketers are spending their lead generation budgets, as you can see in Figure 1-1. 

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