Generic research framework for subsequent studies

Taking an interactionist perspective, the environment in the form of social and contextual effects influences both personal factors and employee behavior. Employees of firms who also use the products of their employing firms receive different stimuli than non-users do normally, work and leisure are perceived to be distinct, non-overlapping domains (cf. Harry 1971 Kelly and Kelly 1994). Embedded users contextualization is not that clear cut. As both their work and non-work (e.g. leisure) lives are related with the same domain, both contexts will overlap. On the one hand, embedded users will not be able to abandon the use (and leisure) context when they are at work. On the other hand, their work context will still play a role when they use products in their use environment. Non-user employees will not experience this migration of use context into 

The above argumentation leads to the assumption that employees who are exposed to use environments differ in terms of personal characteristics and behaviors from nonuser employees. Similarly, embedded users will be different from users, who are not 

In the first study (see V] I will exclude behaviors from the analysis and focus on how context (e.g. embeddedness in firm and use environment] and personal factors (e.g. use experience and lead usemess] influence individual dispositions (e.g. cognition and innovativeness] of embedded lead users. In the second study (see part VI] I will focus on lead userness of employees as the central concept and model both personal antecedents and behavioral outcomes. In both studies 1 will not measure, to what extent lead users are embedded and socialized into Arms, but regard firm affiliation as given. This follows from my definition of embedded lead users. 

Schweisfurth, Embedded Lead Users inside the Firm, Forschungs-ZEntwicklungs-/ Innovations-Management, DOT 10.1007/978-3-658-00066-0 5, 

The remainder of this chapter is structured as follows First I will explain the theoretical framework for this stutfy and derive hypotheses (see parts 2.1 and 2.2. 1 will then present my methods and findings (see parts 3 and 4). Finally. I discuss my findings and conclude (see parts 5 and 6). 

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Figure 7 Generic research framework for subsequent studies 2.1 Environment...

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