Full development market potential

The full list of potential applications and addressable market segments was assessed against a) the relative strength of the new product s price and performance value proposition compared to existing offerings b) the size and attractiveness of the addressable market, and c) the ease with which the value could be captured, i.e., the time and effort it would take to develop the product applications... 

For biodegradable polymers to achieve their full market potential, they should add greater functionality and productivity for the end user, if the relatively high prices are to be justified. So far there has been very limited development of an infrastructure for composting and thus the true benefits from using biodegradable polymers are not being realised. 

These Phillips discoveries were commercialized rapidly and remain a major process today, in more advanced forms the PhiUips supported chromium catalyst is used to produce some 40-50 % of the world s HOPE. The first plants were brought on stream in 1955 and 1956. However, Phillips management concluded that no one manufacturer could develop the full market potential of the Phillips HOPE and therefore decided to license the process. By 1956, nine companies in seven countries had become licensees. 

Sales/marketing personnel may typically handle issues related to price, volume, specifications, etc. whereas they are charged also with developing/fostering relationships with either existing or potential clients. The company should have full understanding of and agreement with the client about the client s expectations/requirements. Furthermore the toller should initiate performance discussions with the client. 

Most new hardware and software development in the EMCS market now aims at utilizing the full potential of EMCSs and at making the information obtained more usable and accessible. This accessibility has created a secondary benefit with a greater potential for custonier/utility communication. In many ways the EMCS evolution and market penetration in the industrial, commercial, and to a certain extent, residential markets, has equaled that of the personal computer. 

Despite concerns about potentially serious side effects of the controversial rotavirus vaccine, it won unanimous votes of support in both committees. Within one year, the vaccine, made by Wyeth Lederle, had to be pulled from the market because it was causing severe bowel obstructions in infants that required surgery to correct. One baby died. The Committee found that three out of the five full-time FDA advisory committee members who voted for the vaccine had financial ties to Wyeth Lederle or two companies developing rival rotavirus vaccines — Merck and SmithKline Beecham. Four out of eight CDC advisory committee members who supported the vaccine had conflicts with the same companies. 

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