Fast moving consumer goods

Edwards and Instone(5), have reviewed the manufacture and use of the particulate products which, as they describe it, are made by the fast moving consumer goods industry and used by consumers around the world. It is claimed that all the products of this sector have the following common features ... 

These codes are used every day in the UK on the supermarket checkouts, and an extended version of them is used to control movements of goods in warehouses. They are being applied in the pharmaceutical industry, both on OTCs and, less obviously, on POM classified medicines. The OTCs are sometimes sold by the large supermarket chains, and therefore have been brought under the same rules and regulations as all other fast-moving consumer goods. 

Other initiatives for logistics directed towards the requirements of sustainable development are imder way. For example, in the fast-moving consumer goods industry, the Global Commerce Initiative (GCI) defined the key changes required for the future supply chain in 2016. Seven areas for improvement are identified in ... 

Trends in packaging of food, beverages and other fast-moving consumer goods (FMCG)... 

This is a technique used for display and merchandising of consumer goods. It enables manufacturers to advise retailers on better methods for the allocation of brands and packs within their available space. Cadburys and Coca-Cola have been pioneers in the use of computerised programmes that recommend both how to utilise retail space more effectively, and take advantage of consumer shopping patterns and perceptions. Such techniques have become common within a fast-moving consumer goods trade. 

J. Kerry, P. Butler, eds, Smart Packaging Technologies for Fast Moving Consumer Goods , John Wiley Sons Ltd, 2008... 

CAGR Compound annual growth rate FMCG Fast-moving consumer goods ROS Reactive oxygen species... 

Figure 7.5 shows a Pipeline map of an fast-moving consumer goods (FMCGs) product. It is a common practice to express both the planned and actual production... 

It is important for a manufacturer of fast-moving consumer goods (FMCGs), that the distribution strategy should consider the opportunities for both present and future business through an appropriate mix of the channels of distribution. Examples are ... 

HLL already had one of the widest and most efficient distribution networks for consumer products in India in fact, this was recognized as one of its key strengths. HLL s products were distributed through a network of about 7500 redistribution stockists (RS) who sold to shops in urban areas and villages with more than 2000 people that could be reached by vehicle. Its supply chain was supported by a satellite-based communication system, the first of its kind in the fast-moving consumer goods industry. This sophisticated network with its voice and data conununica-tion facilities linked more than 200 locations all over the country, including the head office, branch offices, factories, depots and the key RS . This was a tried and tested model. 

The reality is that although the technology has been available for years not all supermarkets or other fast-moving consumer good retailers actually make use of the technology to the extent portrayed above and manual entry of data and repetitive entries at each level of the supply chain are made. 

Hogan, S. A. and Kerry, J. P. Smart Packaging of Meat and Poultry Products, Smart Packaging Technologies for Fast Moving Consumer Goods, P. Butler and J. Kerry (Eds.) John Wiley Sons Ltd, West Sussex, pp. 33-60 (2008). 

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