Beaux, Ernest

On the other hand, numerous odoriferous natural substances bear an aldehyde group, which seems to be important for primary olfactory reception [2]. In 1921, Coco Chanel selected among several perfume accords presented by her perfumer Ernest Beaux the sample with the number 5. It contained the highest... 

She opened her first shop in 1909 in Paris and steadily developed her line in fashions, but when in 1919, she looked at introducing her first perfume, she went to an expert, Ernest Beaux. 

Ernest Beaux (1881-1961) was a Russian-born son of a French father, chief perfumer to A. Rallet Co., a Moscow soap and perfume manufacturer. He eventually became the senior perfumer at Rallet in 1907. 

Baur went on to synthesize even better nitromusks, notably Musk Xylene, Musk Ketone and Musk Ambrette. These and similar molecules e.g. Musk Moskene and Musk Tibetine) became widely used in the perfume industry. The famous French perfumer Ernest Beaux reportedly used over 10% nitromusks, especially Musk Ketone, in Chanel No. 5 (1921), which reports indicate is still used in No. 5 today (see p333). Musk Ambrette s additional floral note was used to advantage... 

Ernest Beaux - http //commons.wikimedia.0rg/wiki/File Ernest Beaux.jpg... 

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