Competitive advantage place

Do we understand the "technologies of the market-place" How can we use this knowledge for obtaining a competitive advantage ... 

Benchmarking is used to compare an organization s activity against that of a recognized leader in the market. This will identify opportunities for quaUty improvement and will lead to competitive advantage in the market place. 

The term place refers to where the business will be located, or more generally, what channels will be employed to get the product or service to customers. Companies selling software to the financial sector will do well to locate in New York, London, and other major financial capitals to be close to companies in then-market. Companies that depend on recruiting specialized scientific and engineering talent will do well to locate near universities with excellent reputations in the needed talents. Of course, the virtual world of the Web has reduced somewhat the competitive advantage of physical presence or place. The Web permits customers almost anywhere to communicate, buy, and be serviced after the sale by companies that use e-mail, Web browsers, and other tools of online communication. 

Consider a publicly traded company with products you are familiar with. In a short essay analyze the ways in which that company s combination of product-place-price-promotion gives it a competitive advantage over its competitors. Of the elements you discuss, identify which factor you believe to be the most important and why. 

Competitive advantage. In today s pharmaceutical market place, with several products for the same pharmaceutical category, a suitable drug delivery system may help in providing an advantage in competition. A product with a better and more appropriate drug delivery system may move ahead of its competitors if the economic advantages based on improved efficacy, safety, and compliance can be demonstrated. 

The progress with CADD methods has secured them a place in the repertoire of modern drug discovery research and is giving users a competitive advantage in the quest for therapeutic advances. 

However, in some cases, trade secret protection may constitute a competitive advantage by sustaining marketplace confidentiality [14], If the technical details of an innovation remain secret, it is often difficult for competitors to recreate a product, invent around it, or improve on it, especially if the innovation is complex. These latter types of activities are commonly known as competitor piggy-backing. If adequate confidentiality measures are put in place and enforced, trade secret can be an effective method of protecting information from the public and securing a market sector monopoly [15]. 

The upcoming demand on system engineering will bring in some more process demands which can only be partially fulfilled by the current solutions. Today it is a competitive advantage to establish a collaborative process environment between two partners (OEM O OEM or OEM Supplier) in a short time. However the monolithic systems in place today prevent a fast setup of a collaborative environment. 

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