Competitive advantage mapping

An internally developed market assessment technique, competitive advantage mapping analyses the critical success factors for winning new business. It usually includes a variety of categories against which the firm positions itself in relation to competitors on a 1 to 10 scale. 

Successful specialty chemicals companies can still reap rich rewards and create value in the future, by concentrating on two key factors for success they have to develop strategies which allow them to shape leading positions in markets or arenas that fit their competitive advantages, and achieve superior operational performance at the business unit level. In this chapter we map out the key strategic levers that specialty players can pull to achieve this, and assess what is needed to fulfill them. 

For products with a higher P2O5 content (MAP, DAP), the process seems less advantageous because it is necessary to operate with diluted slurries at the highest degree of ammoniation. In such a case, the process is only competitive if you start operation with weak phosphoric acid. 

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