Case studies profiling with expedited

Case Study 2 - Developing a derived index of fit-to-brand using conceptual profiling with expedited quantification... 

This case study demonstrates MMR s General Conceptual Lexicon (Fig. 5.3). It is used in conjunction with 2-way B WS (our preferred quantification tool) rather than Bullseye (our expedited quantification tool) simply because there is no real time or cost saving when less than four objects are profiled. 

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