Brief Recipients

There are three recipients for this brief, namely Quest International, Smells R Us, and Panaroma. 

---

Dr. Meselson remains a prominent leader in the cause of arms control, especially biological and chemical weapons, and has been the recipient of many deserved awards. It was nice that, despite our ideological differences, we were able to have a frank and friendly (although brief) exchange of opinions. 

Whenever a product and its medical claim are promoted, there must be provision for the recipient of the information to obtain additional comprehensive information about the product. Advertising in print must be accompanied by the brief summary of risks. The FDA permits print advertising directed at the consumer to be accompanied by a consumer-directed brief summary, which can be in the form of a Q A. If a product is promoted directly to the consumer through a television commercial, then provision must be made to assure that the consumer can obtain substantial additional information needed to assess the benefits and risks of the product. Under an FDA guidance issued in August 1999, this requirement can be met through four mechanisms an 800 number that the consumer can call to ask that the information be mailed or read referral to an internet site information in an advertisement in a current issue of a magazine or materials that can be obtained from a health care provider. ... 

Service providers must operate to detailed written instructions provided by the company. It is recommended that these should be similar to the briefing material for representatives as referred to in Clause 15.9 of the Code. The writteti instructions should set out the role of the service provider and should cover patient confidentiality issues. Instructions on how the recipients are to be informed etc should be included. The written instructions must not advocate, either directly or indirectly, any course of action which would be likely to lead to a breach of the Code. 

Legendre C, Callait-Zucman S, Didier S. Morelon S, Bismuth H, Bach J-F, Kreis H. Brief report transfer of symptomatic peanut allergy to the recipient of a combined Uver-and-kidney transplant. N Engl J Med 1997 337 822-824. 

---