Behavioural science and the human information processor

Because of its limitations behavioural science is dismissed by some as being no more than common sense dressed up in fancy language. Everyone thinks they are an expert on hirnian behaviour, and they are partially right. All individuals must have some ability to explain and pr ict the behaviour of themselves and others, or they would not be able to function effectively in the world. However, the most common way for non-experts to try to understand another s behaviom is to think how you would behave yomself in those circumstances. People forget how broad the range of individual differences is, and so how poor this comparison will often be. 

Most individuals explanations and predictions are, therefore, quite often proved wrong. Behavioural science used in a systematic and rigorous way can always improve on tmaided common sense.  

Here are some of the questions relevant to a safety practitioner which behavioural science can help to answer  

The list of questions can go on almost indefinitely. Before studying behavioural science it is a valuable exercise to draw up a list of questions relevant 

Such models can be applied to a single cell in the body, to the individual as a whole, to a group of individuals who are working together, and to an organisation such as a company. 

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