Antecedents and consequences of lead userness Cluster

This cluster of literature explores the application of toolkits and mass customization to handle demand heterogeneity and offer individualized products to customers. It includes three studies. Franke et al. (2009) show how the ability of customers to make their preferences and need knowledge explicit impacts the perceived value of customized products. They also find product involvement of consumers to be an antecedent to customer satisfaction with customized products. This finding is shared Ity Fuller et al. (2009), who focus on how users perceive the process of co-creation. Lead usemess, creativity, and involvement are influence factors on enjoyment and customer empowerment Priigl and Schreier (2006) extend these findings by showing that lead users customized designs are also attractive to other users. 

3 Customer integration into new product development (fluster 3) 

The four papers in this duster explore the dynamic interplay between users and producers during innovation. The Shah and Tripsas paper (2007) was the first publication which dealt explicitly with the emergent process from being a user to becoming a manufocturer. They derive propositions about the contextual factors, which abet user entrepreneurship over traditional entrepreneurship. Baldwin et aL (2006) model the transition from user activity, emergence of user entrepreneurs, and manufacturer entry in an analytic setup. They predict a shared market equilibrium, in 

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