Andiamo Bicycle Company

The scope of the Internet capability at Andiamo Bicycle Company is broad. It covers suppliers, manufacturing operations in the United States and Mexico, and customer service. The case illustrates creativity in establishing links throughout the supply chain. It also shows how partnerships within the supply chain can promote fast growth. Throughout the case study, italics denote links in the supply chain and the nature of those links, that is, either one-way or two-way, as described in Section 17.3.2. 

Andiamo ( let s go in Italian) is a high-tech bicycle company founded by John Renquist, a retired aerospace engineer who was an expert in aerodynamics and carbon hlament composite constmction. Today, Andiamo (ABC) caters to the needs of serious cyclists in three market segments racing, touring, and mountain biking. It has been in business for 11 years, now has 105 employees, and anticipates doubling that number in the next two to three years. 

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